(CNN) -- KFC says its chicken is still "finger lickin' good," but in the age of coronavirus, promoting finger licking is no good.
Kentucky Fried Chicken is pressing pause on its 64-year-old slogan, saying it just "doesn't feel quite right."
鈥淲e find ourselves in a unique situation鈥攈aving an iconic slogan that doesn鈥檛 quite fit in the current environment. While we are pausing the use of It鈥檚 Finger Lickin鈥� Good, rest assured the food craved by so many people around the world isn鈥檛 changing one bit.鈥�
Catherine Tan-Gillespie, global chief marketing officer at KFC
It's a clever campaign for the chicken chain. They've blurred the slogan out on old billboards and signs.
It's not going away forever though. The company says they'll bring the slogan back "when the time is right."
