(CNN) -- Lil Nas X put a unique spin on the old marketing ploy.
The rapper is best known for his family-friendly hit "Old Town Road" teamed up with the New York art collective MSCHF (mischief) to modify existing Nike shoes.
They put a pentagram on the kick, an upside-down cross, and then injected red ink and a drop of human blood into the shoe's air bubble sole.
The blood comes from MSCHF members who donated it and the shoes cost just over a thousand dollars.
They limited production to 666 pairs, because, of course, they did.
Despite the high price tag the shoes sold out in less than a minute on Monday.
Nike has been quick to distance itself from the shoes, saying it has nothing to do with the modification.
South Dakota's governor blasted the shoe on Twitter to which Lil Nas X replied quote: "do your job."
It's naturally all just a big promotion for Lil Nas X's new song called "Montero call me by your name."
This isn't the first time MSCHF has toyed with religious imagery to sell shoes. It created "Jesus shoes" in 2019 which were the same exact Nike sneaker modified with a steel crucifix and injected with water from the Jordan river the group called "Holy Water."
