New York (CNN) � Oreo is partnering with singer Post Malone for its next limited edition cookie, featuring a first-of-its-kind filling for the brand.
For a limited time, Oreo is selling a cookie created with Malone that has a swirled creme filling, which mixes salted caramel and shortbread flavor creme and is sandwiched between a chocolate cookie and a golden cookie. The cookies are engraved with nine designs inspired by the artist, such as vinyl records and a guitar pick.
It’s the newest creation for the ²Ñ´Ç²Ô»å±ð±ôŧ³ú-owned cookie, which regularly to keep the 110-year-old brand in the cultural zeitgeist. In 2020, Oreo partnered with Lady Gaga to release pink cookies that became a .
“Flavor innovations and collaborations, inspired by fan behavior, have become a mainstay in our playbook as a way to maintain relevancy across our portfolio of snack brands,â€� said Tanya Berman, senior vice president at ²Ñ´Ç²Ô»å±ð±ôŧ³ú, in a press release.
The “sweet new collab� goes on sale February 3 nationwide.
Collaborations, including ones with Coca-Cola and “Star Wars,â€� resonate with customers and boost sales, executives said on an earnings call last year. Oreo is also one of ²Ñ´Ç²Ô»å±ð±ôŧ³ú’s biggest brands, in sales revenue in 2023.
²Ñ´Ç²Ô»å±ð±ôŧ³ú an offer to buy its rival, The Hershey Company, last year potentially to create one of the world’s largest candy companies. However, the offer was too low and . Hershey’s shareholder trust, which owns the vast majority of the candy giant’s votes, has been reluctant to sell the brand.
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