New York (CNN) � Despite a and halftime performer telling people to turn off their TVs, the Super Bowl registered record ratings for the second year in a row, according to final numbers released Tuesday afternoon.
Sunday’s game on Fox, which saw the Kansas City Chiefs lose to the Philadelphia Eagles, averaged a record-setting 127.7 million viewers across all platforms, encompassing broadcast TV, streaming and apps. That over last year’s record-breaking game on CBS and Paramount+.
The final figure is a mix including Nielsen’s measurements for Fox and the two Spanish language broadcasts on Fox Deportes and Telemundo, as well as and NFL analytics for , like NFL+.
Fox said the game peaked in the second quarter between 8pm and 8:15pm ET when 137.7 million people were tuned into the game. Tubi also earned the honors of hitting record-high streaming viewership with an “average minute audience� of 14.5 million viewers, the network said.
Even the halftime show broke records, with Kendrick Lamar’s performance earning an average of 133.5 million viewers thus making it the “most-watched Super Bowl halftime performance in history,� Fox said.
The Super Bowl’s massive viewership makes it all the more valuable to advertisers trying to reach a mass market. Some companies to secure a 30-second spot during the big game.
The record ratings shows that NFL is still a magnet for viewers, despite the regular season ratings for the year. Football games still regularly out-rate anything else on TV during the year, with streaming services wanting a piece of the action. For the first time, on Christmas last year.
NBC and Peacock will air next year’s Super Bowl in Santa Clara, California on February 8 � two days after the Winter Olympics begins, which is airing on the same network.
The-CNN-Wire
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