(CNN) -- A plant-based food company is rolling out a new product to help those who are trying to give up meat.
says the "Meat Patch" is supposed to be worn on the arm. The patches contain a bacon scent which is released by scratching the patch.
A professor at Oxford University says studies have shown that the scent can reduce food cravings, so just the aroma of bacon can reportedly leave you satisfied.
Strong Roots says the patch is currently only available in the United Kingdom.
